Infomercial – Direct Response (DRTV) commercial production, Florida

Steve Procko Productions (SPP) is a Florida based, Full Service Film Production Company & High-Def Video Florida Production Company providing Television Commercial Production, Infomercials, Direct-Response Commercials, Corporate Videos and Educational VideosSPP has extensive experience in infomercial and direct response DRTV commercial production. We work at all levels from creative and script development and execution through finished, edited direct response commercial or infomercials ready for air. We can consult and educate you as to all the different aspects of the infomercial business model. We can provide you with the contacts into media buying experts, fulfillment companies, call center specialists and all other important partners to take your product to the next level of success.

An infomercial is an ‘informational commercial’ – A television program that runs time format longer than traditional television commercials. Infomercial lengths can be 28:30; 15:15 or even as short as five minutes.

An infomercial has a longer program length. A Direct Response commercial is usually a 1 minute or 2 minute commercial “Call To Action” (CTA) for your product. Often times a 2 minute DR commercial is actually the a CTA segment that is seen multiple times in a longer lengthed infomercial.

We can consult and educate you as to all the different aspects of the infomercial and direct response commercial production process and business model.

Steve Procko Productions
4801 S. University Drive; Suite 268, Ft. Lauderdale, FL 33328
Telephone | 305.493.7635
http://steveprocko.com

Steve Procko Productions (SPP) is a Florida based, Full Service Film Production Company & High-Def Video Florida Production Company providing Television Commercial Production, Infomercials, Direct-Response Commercials, Corporate Videos and Educational Videos

DRTV Commercial for Hoodeez by Steve Procko Productions

SPP recently finished production on a DRTV campaign for Hoodeez.

Hoodeez is a fun, new pet that when folded up is a pillow, but unfolds into a cool hoody.

The one day location shoot featured kids with all different Hoodeez friends and demonstrates the unique characteristics of the direct response product.

This kind of production fits a pretty specific formula of accomplishing a finished 2 minute direct response commercial in a one-day shoot. This kind of production allows for the most cost-effective approach to launching direct response products.

SPP handled all aspects of production from script the post production.

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Steve Procko Productions wins Emmy Award for Talkin’ Money

The National Academy of Television Arts and Sciences has awarded Steve Procko Productions an Emmy Award in the Educational Programming category for its Talkin’ Money Financial Literacy Educational Video program.The National Academy of Television Arts and Sciences has awarded Steve Procko Productions an Emmy Award in the Educational Programming category for its Talkin’ Money Financial Literacy Educational Video program.

SPP was nominated in two categories, for Educational Programming and for Steve Procko as the editor of the series.

Talkin’ Money is an educational video series that helps teach financial literacy to millennials. Distribution of first season’s episodes to high school and college-aged young adults throughout the United States and  Canada will be provided through two separate distributors: Learn360 and SAFARI Montage.

Learn360 serves more than 25 million students in over 25,000 schools across the United States and Canada.

SAFARI Montage provides K–12 school districts with a fully integrated Digital Learning Platform, including a Learning Object Repository, Video Streaming Library, and IPTV & Live Media Streaming, designed to handle video efficiently. SAFARI Montage’s core solutions are presently being used successfully in over 600 U.S. school districts comprising 11,000 schools.

When polled, the vast majority of adults will tell you that they were never taught the thing they needed to know about money when they were in high school, and, they wished they had the knowledge to be financially literate at a young age.

Talkin’ Money maintains a website at http://www.talkinmoney.org

Steve Procko Productions – A Florida based Video Production Company & Infomercials Production
4801 S. University Drive; Suite 268, Ft. Lauderdale, FL 33328
Telephone | 305.493.7635 Fax | 866.395.0997 Cel | 305.588.7666
http://steveprocko.com/

Need a map to our offices? – click here

 

Steve Procko Productions (SPP) is a Florida based, Full Service Film Production Company & High-Def Video Florida Production Company providing Television Commercial Production, Infomercials, Direct-Response Commercials, Corporate Videos and Educational Videos

Florida Based Full Service Video Production Company

Steve Procko Productions (SPP) is a Florida based, Full Service Film Production Company & High-Def Video Florida Production Company providing Television Commercial Production, Infomercials, Direct-Response Commercials, Corporate Videos and Educational VideosSteve Procko Productions (SPP) is a Florida based, full service production company specializing in television commercial production, infomercials, direct-response commercials, corporate videos and educational videos.

Based in South Florida in a facility that includes an Avid Nitris DX edit suite, SPP takes advantage of the cost effective aspects of the state, additionally SPP shoots throughout the United States and Canada.

Producing projects in both film and high-definition video, SPP opened its doors in 1984. For more than 30 years, it has developed a solid reputation for cost-effective, high-quality commercial production working with advertising agencies and companies throughout the United States and Canada.

In recent years we have become well known for our ‘As Seen On TV’ Commercial Production. We offer full creative services – from the development of the creative approach and script – through post production of your Direct Response Commercial or Informercial.

We understand the DRTV business model, and can help strategize your DRTV campaign. Want to know if DRTV will work for your product? We can advise you as to the steps you’ll need to take to determine that answer.

  • Creative Services and Script Development
  • Production Services
  • Television Commercial Production
  • Corporate Videos
  • Educational Videos
  • Direct Response DRTV Short-Form Commercial Production
  • Long-Form DRTV Infomercial Production
  • Studio Production
  • Location Production
  • Non-Linear Post-Production Editing Facilities

Steve Procko Productions
4801 S. University Drive; Suite 268, Ft. Lauderdale, FL 33328
Telephone | 305.493.7635
http://steveprocko.com/

Steve Procko Productions (SPP) is a Florida based, Full Service Film Production Company & High-Def Video Florida Production Company providing Television Commercial Production, Infomercials, Direct-Response Commercials, Corporate Videos and Educational Videos