There’s a conventional way of thinking when it comes to the word sustainable. A few things usually come to mind when I see the word. The first is color: light greens, rich browns, etc. If I were to paint a portrait of what I thought sustainability looked like, I’m sure there’d be a mesh of earth tones and maybe a dancing tree among the foliage. The second is probably health. Which can be tricky because it’s not readily available to the eye. I think we spend a lot of our time labeling products unhealthy by nitpicking all its negative attributes. Which isn’t necessarily a bad thing, it just makes it a challenge to trust a product at face value. And the last, and maybe the most prominent, is lifestyle. With almost every facet of industry pushing towards the sustainable movement, it’s hard to not feel the weight of ‘green living’ thrusting itself into your homes. So how do we take a product’s word for it? Well, that’s a good question.
If you were to go to the mythic paint website (mythicpaint.com), the first things to catch your eye are their taglines: “Stronger, safer, smarter paint.” and “ZERO TOXINS. INFINITE BEAUTY.” These are important things to notice because it’s their warm, welcoming handshake. You may have stumbled onto their site entirely unbeknownst. This may be your first stop on a crazed internet search for an eco-friendly paint for your home. Either way, this is how they’ve decided to introduce themselves. And it’s honest. The website itself has a plethora of information on their products having ‘zero volatile organic compounds and carcinogens’ as well as a high resilience to odor. All positive attributes someone looking to paint a home would be interested in. But they don’t want you to just take their word for it, they want you to see it for yourself. They offer a ‘Legendary Performance Guarantee’ that refunds you entirely if you aren’t satisfied with their product.
Mythic isn’t so concerned with the idea of being viewed as a sustainable brand because their products do most of the talking. Maybe its poetic irony, but I like the idea of using their earth tones to paint the sustainability portrait I was thinking of earlier. It makes sense to want a healthy product, but what’s safer than a product that cuts to the gist and tells you in bold letters “ZERO TOXINS” the moment they meet you. The sustainability movement started with the idea that we want products that are safe for people, animals, and the Earth itself. And by the look of it, Mythic has been on board all along.
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Eco Simplista – South Florida’s leader and supplier of eco-friendly building supplies and home solutions
217 SW 33rd Court
Fort Lauderdale, Florida 33315
954 565 5900